NOLA Snoball Finder
Promotional app
Overview
For Peter Mayer’s 50th anniversary, my team and I pitched a promotional app to advertise the event and bring a little bit of summer cheer to the city. We landed on creating an app that helps users find snoball locations across New Orleans called the Nola Snoball Finder.
Research
My team and I started by contacting employees, families, and friends of Peter Mayer. We interviewed individuals about their summer snoball routines and landed on a few personas to guide us in our wireframe stage.
Personas
Young at Heart
The second user group is made of adults without children who are strongly part of the New Orleans culture. These folks might live in different neighborhoods than the snoball stands they frequent, and they are more adventurous than the families with kids.
These users may or may not have a favorite stand, but they are also willing and able to go further to try new things. They are most likely to try new stands that appear each year or try out new offerings; they look for location and menu updates
Age: 20-99
More adventurous
Middle class to wealthy
Varying levels of tech capabilities
Likely to participate in local events, festivals
Flavorful Families
One user group would be families with young children, most likely out for school. Living in more residential neighborhoods, they have a snoball stand or location close by in short driving or even walking distance.
These families often go for snoballs at least once a week during the season, and they typically have specific flavors they go back to over and over again.
Parents: 26-36 years old
Children: 2-12 years old
Live and shop locally
Middle class
Tech savvy
More freedom during the summer
Wireframes
After developing personas, we made a list of features needed for an MVP. These features would drive the wireframes and eventual design of the project. Working closely with my developer, we created wireframes that represented the functionality we were able to create together and the features needed for the app to support our users and be successful.
MVP Features
Map view
List view
Search + filters
Stand information card
List of flavors per stand + other offerings
Hours
Dietary information (e.g. sugar free)
Favorites list
Art Direction
For the look and feel of the app, I created a UI based on pixel art of the 90s and early 2000s that would appeal to kids and their parents’ own childhood nostalgia.
While I created the UI of the app, I worked with a local production company Flatlands to produce the intro graphic that users see opening the app for the first time.
