Zatarain’s

The “Let’s” campaign

Overview

Each year, Zatarain’s uses strategic research and data to drive consumers old and new to trying their products.

For the “Let’s” campaign, we focused on the experience of living (and eating) in New Orleans through different activities and seasons. Our creative consisted of “Let’s Fest,” “Let’s Fish” and “Let’s Boil” to specifically market jambalaya, fish fry, and crab boil.

I worked as an art director on this campaign with a creative director, senior art director, and project manager. My role involved to hand drawing the campaign artwork, editing in Adobe, and laying out work for print and digital media.